Bryde in New York by Lauren Withrow

Generator, the UK’s leading music development agency, are very pleased to announce the signing of two new acts to its artist development programme, The Tipping Point. London-based singer-songwriter Bryde and Newcastle R&B trio SoShe will work with Generator on early stage strategies designed to build each artist’s profile.

The Tipping Point will work on two releases over 12 months and build a team (manager, plugger, PR, agent) around each artist who will also access live opportunities and digital marketing expertise from Motive Unknown, improving their ability to connect with audiences, gain industry traction and break new markets.

The deal also includes a new joint-venture with Sentric Music Publishing who will assist with creative and sync opportunities alongside royalty collection. Artists will perform at a high-profile Tipping Point showcase at The Great Escape Festival in Brighton which has hosted the likes of Clean Cut Kid, The Big Moon, Ady Suleiman and Cape Cub in recent years.

“We’re absolutely delighted to be extending our working relationship with the Generator team” says Chris Meehan, CEO of Sentric. “We’ve long been supporters of the brilliant development work they do with artists and feel that with our support, we can help artists to develop to have international success”.

SoShe by Dan Graham

Generator has a strong track record of developing artists on a national scale through The Tipping Point that focuses on UK talent and has led to increased exposure for many artists including Eliza and the Bear, Azekel and Ten Fé.

Jim Mawdsley, Generator CEO, explains: “We have spent a great deal of time ensuring that we are working with artists that we feel have a real chance of success following their involvement with Generator and the springboard we provide them. We are constantly looking for really early stage talent to develop and look forward to working with the wider industry to ensure we feed great artists into the system.”

Originally from West Wales, Bryde is a London-based girl and an electric guitar singing fierce and fragile songs. Compared to the likes of Jeff Buckley, Sharron Van Etten, Ben Howard & London Grammar.

Bryde’s music deals with human psychology and the darker side of broken relationships but with an infectious defiant and life-affirming quality. Described as being about entangling and unravelling, it sways from tender and delicate, to tough and unforgiving, drawing reviews that reflect this. Reviews on Nylon, The Line of Best Fit and Earmilk have all sung her praises and this success has been continued at radio with anthemic ‘Help Yourself’ seeing support from the likes of BBC 6 Music, Radio X & Huw Stephens on BBC Radio 1. A recent slot opening for Rufus Wainwright proved that her voice can stand up amongst the greats.

After launching in the summer of 2015 Alternative Urban Pop trio SoShe have achieved a lot in such a short period of time with support coming from BBC Radio 1 and Radio 1Xtra. Despite only having played a handful of shows supporting the likes of Prides, Luke Pickett, Fatboy Slim and Rudimental the band have gained a well-respected following in their home city of Newcastle culminating in a sold out show in support of their debut single ‘Something About The Way’ released March 2016.

The Tipping Point will be announcing new releases soon, sign up to the mailing list to keep up to date.