LVTHER

LVTHER

Next up in our brand new interview section is the incredible LVTHER who’s track ‘One Look’ we tipped on the site way back in January. Having just finished university, we caught up with Lewis Dransfield, the man behind it all, to find out what he’s got planned for us next…

1. Firstly, for those who are unfamiliar with your work, how would you describe your sound?

Firstly, thanks for getting in touch – this’ll be a nice way to tell people what I’ve been up to! To someone new, I’d describe this project as being somewhere on a bridge between indie and dance music.

2. We featured you on The Tipping Point a while back, what have you been up to since?

University mainly. To put what I’ve been up to into context, last year I ended my second year of university with a fresh perspective and workflow musically. I built a new working environment and gathered new tools to suit my needs. I succeeded after months of trial and error, just in time to go back to university for my final year, which in turn stunted my workflow. I put what I thought was the best result into this new project, LVTHER. Although I have a lot of ideas down, some of which are pretty much finished, the past few months have been somewhat tedious and stressful purely because I haven’t had time to focus much on LVTHER or other musical endeavours. With that being said, I’m excited to say that I’m now going to be a full-time musician for the first time ever.

3. In terms of your career so far, how long have you been writing and performing as an artist?

I’ve played guitar for over 10 years now, so I guess I dabbled with the writing side fairly early on. I didn’t actually start producing until I was around 16 and I’ve tried out numerous things. Although I’ve had minor successes in terms of releases and gigs, now that I’m 21 and about to go into the ‘real world’ I felt like it was time to start fresh with a clean slate.

4. Would you say you prefer recording in the studio or playing live?

Most of my experience is in the studio. Well, the ‘bedroom studio’. I like working from home the most because it’s a familiar environment filled with gear that I’ve collected and learned how to use inside out. I prefer this to playing live at this stage because I’ve never been a performer. I’ve DJ’d, but I’m predominantly a producer and writer. That’s not to say I don’t dream of someday putting together a live show for LVTHER!

5. What is the most difficult challenge for you in the music industry?

Since I started producing my biggest challenge was bringing out regular, consistent material. However, now that I have this new project that I’m truly excited by, along with the fact that I’ll be doing it full-time soon, I’m more confident that this will no longer be the case. You’re interviewing me on the brink of going full-time and although I’m not entirely sure what the future holds, I’m really excited by it.

6. What is your biggest musical achievement to date?

Probably the airplay of my first single ‘One Look’ on BBC Radio 1. That’s definitely the most exciting thing to happen, especially seeing as it’s my first single. My whole family and friends got on board with that one so it was nice to have their involvement and it really opened my eyes to see that people were genuinely enjoying the track. Also, I made a list of things I’d like to achieve this year and that was at the top, so it felt great to tick it off as early as I did.

7/8. When can we catch you playing live next? Will you be appearing on the festival circuit this summer?

I’ve had some great gig offers since the release of my first single. Unfortunately, due to university commitments and the fact that the promoters requested a live show rather than a DJ set meant that I had to pass up the opportunities. With that being said, I do DJ sets for other projects which helps to keep me practicing and building up confidence for when I finally put together a show for LVTHER. I’m pretty happy about staying quiet on the gig front for now in a way though. I want to spend this summer exploring what I can do with this project in terms of singles, EP’s and potentially an album. I think it’ll be good for me to hide away in the studio for a few months to see if I can turn these drafts into something special.

9. Do you have any new material due for release soon?

I have so many tracks 10-90% finished but I’m being so particular about what I release next. I’m working with some very talented people and have a lot of go-to people in both the producer world and the music industry who give me great advice. I don’t know which track will be finished and released first, but I want it to be soon!

10. Do you have any industry related advice for emerging artists?

Everyone is completely different and takes a slightly different approach. There are so many general things that people should spend time on such as their branding and sound, but that’s pretty vague advice and often comes with time. Many would suggest they’re essential to success in the industry, but you have to build and craft them. I have quite a lot to say actually which is why I’ve been writing a lot of things down to keep track of how and where things are going with this project. What I have learned is to put yourself out there and not pass up opportunities. I turned down my first few European gigs due to nerves and that’s one of my biggest regrets, but I learned to overcome it. Since then I’ve happily gigged and networked with other DJ’s and producers, gone to meetings with labels and publishers, and had phone calls with managers and radio presenters. Real life networking goes a long way and it’s much easier to make an impression that way.

11. What’s the best way for people to get in contact with you/keep up to date with the latest goings on?

The usual stuff! My Facebook, Twitter, SoundCloud and Instagram are the best places to hear about updates or see what I’m up to.

12. What is your one major ambition for your career in music?

To make an album and put together a full, original live show.

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